New Challenges Call for New Solutions

Technological innovation is accelerating. Several industries have seen widespread adoption of solutions that focus on improving efficiency, maintaining business continuity, and allowing users to accomplish more. While other sectors are embracing ingenuity at a breakneck pace, the traffic industry has faltered. Whether it’s a systemic or localized problem, I think we, as contributors to this industry, have relied on traditional practices and dated solutions that impose unnecessary barriers in our work. Working closely with our customers to help them maximize the benefits of the traffic technology available today, I’ve gotten insight into the problems my fellow traffic engineers are facing, as well as the broader challenges within our industry. One of the most common challenges? Data.