Case Study – Fehr & Peers Decreases Traffic Data Collection Costs by 50%

As a transportation consulting firm with 14 offices nationwide, Fehr & Peers’ core philosophy is to develop effective and innovative transportation solutions that improve communities. As they outsource their traffic data collection, they needed a solution that embodies and preserves this philosophy.  Just as important, they needed a solution that collected high quality data, provided vehicle/bicycle/pedestrian classifications, and had the ability to manage data across all 14 offices.


fehrpeersFehr & Peers is a national transportation consulting firm which is located predominantly on the West Coast. With 14 offices, Fehr & Peers works on many large scale projects involving transportation engineering, land use and transportation planning, traffic operations, forecasting, sustainability and bicycle and pedestrian planning. Their data collection requires numerous types of data including turning movement counts (TMCs) and vehicle volumes.


As a company that has existed since 1985, it was imperative for Fehr & Peers to utilize a solution that would stay true to their core philosophy while also supporting their large organizational structure and meeting the needs of their clients. They have projects and offices across the US and needed an effective method for data sharing as well as coordinating and managing traffic studies.

As it pertained to traffic data collection, Fehr & Peers has to complete traffic studies without compromising data turnaround time, cost or labour hours. Fehr & Peers also needed the ability to collect traffic data for longer periods of upwards of 24 hours, and at multiple locations simultaneously. Fehr & Peers required:

  • Data collection at any time of day and for prolonged periods;
  • Multiple locations of data collection running simultaneously;
  • Efficient data sharing across offices;
  • Streamlined data collection coordination and management.


‘”Utilizing many of the count vendors we currently work with for the implementation, but having Miovision staff train and provide quality assurance, gives us confidence that the quality of the data will be what we expect.” Mike Wallace, PTP



Fehr & Peers was introduced to Miovision’s Traffic Data On Demand solution at the Transportation Research Board (TRB) Annual Meeting. As an innovative industry leader, Fehr & Peers were Miovision’s first customer to utilize Traffic Data On Demand for their traffic studies and data collection.

By using Traffic Data On Demand for their TMC data collection projects, Fehr & Peers alleviated the challenges associated with managing multiple concurrent projects across widespread offices, and achieve their objectives of receiving accurate traffic data efficiently and met their project needs.



Decreased Study Turnaround Time – 60-80%

Prior to using Miovision, traffic data study turnaround time lasted several weeks, depending on the size of the project. A larger study would require about 5 weeks and a typical study about 2 weeks. By using Traffic Data On Demand, Fehr & Peers reduced the data turnaround time to just 4 days, cutting the project time by 60-80%. Receiving traffic data in a timely manner is critical to Fehr & Peers’ successful management of large engineering projects, of which data collection is only a small part. Drawn out traffic studies or receiving data late can have serious ramifications on budget and draw out project lead time.

Reduced Coordination and Management Time

Because Fehr & Peers outsources all of their traffic data collection, there is considerable time and effort spent on coordinating data collection and managing people. Larger projects require the vendor to provide more trained staff and sometimes additional individuals have to be flown to data collection locations.

Urban areas often have a higher population and therefore require 2-3 manual counters at each location due to the volume of traffic. In rural areas, additional time and cost is spent on travelling to the location and potentially spending the night depending on the duration of the traffic study.

Using Traffic Data On Demand eliminates this additional effort, and its associated costs. Fehr & Peers outline their traffic study request through the online Traffic Data On Demand portal, and the data collection is carried out by Miovision’s Partner Network.   The cost and effort of coordinating counters, travel and accommodations is eliminated. This saves time and budget, allowing Fehr & Peers to focus on other aspects of the project scope.

Decreased Costs for Traffic Data Collection – 50%

Previously, Fehr & Peers used data collection services where the prices would vary for each project depending on the project’s scope, location and volume. Studies in rural areas incurred additional costs for travel and possibly accommodations.

Traffic Data On Demand provides standardized pricing which allows Fehr & Peers to easily and consistently estimate their costs. Pricing is a set rate regardless of complexity and location of the traffic study. As the graph shows, using Traffic Data On Demand for a typical TMC intersection study instead of one data counter decreases labour costs for data collection by 15%. For a larger intersection that would normally require two counters, Traffic Data On Demand reduces costs by 35%. And for a large and complex intersection study that would typically require three counters, using Traffic Data On Demand decreases costs by 50%. These costs do not include the travel expenses that vendors require for visiting remote locations, a cost that is included in the standard Miovision pricing.

Added Value in Online Data Management and Web-Based Portal

Traffic Data On Demand allows clients to manage traffic data through Miovision’s data management portal, (TDO).  Using TDO, Fehr & Peers can leverage the integrated map interface to plot and view studies, as well as share study data, across 14 offices that operate somewhat autonomously.  As some projects have the potential to overlap in location, the map interface provides a visual method to better coordinate study requests, saving time and streamlining productivity.  Traffic Data On Demand’s implementation is intuitive and offers Fehr & Peers the flexibility to efficiently manage the wide range of projects they are involved in. The ability to classify vehicles, include pedestrians and bicycles, summarize and export the data into different templates make reviewing and sharing data between projects and offices very easy.

By using TDO, Fehr & Peers now have the ability to review the intersection orientation designations and video for their traffic studies, make modifications to the data file, and summarize the findings. This has resulted in a shortened project schedule and less time in the field for data collection. The flexibility of the video data auditability; versatility of completing various traffic studies; and the interactivity of the web portal have a direct impact on the schedule and quality of data they receive. With more accurate and reliable data, Fehr & Peers is able to make better informed decisions and provide their clients with meaningful recommendations.



Figure 1: Fehr & Peers reduced their project turnaround time by 60-80% for both typical and large traffic count projects.


“Many of our urban areas have complicated intersections with combinations of one-way and two-way streets, driveways, and pedestrian or bicycle facilities.  By reviewing the video and count detector locations, we can ensure that the data is collected for all the necessary movements.”‘ Mike Wallace, PTP


FIGURE 2 : With Traffic Data On Demand’s Map interface, Fehr & Peers can efficiently plot, manage, and share study data with colleagues at any of its 14 locations.



Although Fehr & Peers had previously used manual traffic data collection firms, these firms weren’t always able to satisfy all of their project objectives. They were looking for a solution that would collect high quality data, with classifications, and gave them the means to efficiently manage data across all 14 offices.

As gained through Traffic Data On Demand, Fehr & Peers has benefited from value added features such as diverse traffic studies with classifications, highly accurate data, and a web-based portal for streamlining traffic data management across multiple offices. By utilizing Traffic Data On Demand, Fehr & Peers was able to:

  • Decrease study turnaround time by 60-80%
  • Reduce time for study coordination and staff management
  • Decrease data collection cost by up to 50%
  • Collect traffic data at multiple locations simultaneously
  • Access and share data and video from all office locations
  • Apply the value-added features from the portal