Miovision welcomes new VP, Corporate Strategy – Joe Custer

Miovision is pleased to welcome Intelligent Traffic System (ITS) industry veteran Joe Custer as its new VP, Corporate Strategy. 

Joe comes to Miovision with deep traffic industry experience. He previously served as Cubic | Trafficware’s General Manager, CFO, and VP of Strategy during his tenure. Joe’s extensive knowledge of Miovision’s market – and competitors – will be a significant asset as the company pursues new growth opportunities. 

“Joe knows the market,” says Miovision CEO Kurtis McBride. “He understands where opportunities are emerging and, more importantly, knows how Miovision can capture those opportunities.”

Joe is based in Dallas, Texas and will travel to work with his team as needed. 

“In growing our leadership team, we’ve focused on finding the best people, wherever they’re located,” explained McBride. “We’ve recruited from across North America and it’s helped deepen the knowledge and experience we have across our team.”

Joe began at Miovision in May and is focused on unlocking the organization’s potential to achieve long-term, breakthrough growth.