Meet our leadership team

At the intersection of passion and experience is the strength of our leadership team

Kurtis McBride, Chief Executive Officer - Miovision

Kurtis McBride
Chief Executive Officer

Understanding traffic is fundamental to managing the evolution of our cities. But, when Kurtis McBride looked at how cities were measuring traffic, he saw methods that hadn’t changed in decades – people with clipboards counting cars. He co-founded Miovision in 2005, a fast-growing Kitchener-based company using computer vision, artificial intelligence and advanced analytics to help cities modernize their approach to managing traffic to make roads more efficient and safer.

Kurtis is a graduate of the University of Waterloo, where he received his Bachelor of Engineering in Systems Design in 2004, and Master of Engineering in Systems Design in 2007.

Lyne Jacques - Miovision

Lyne Jacques
Chief Revenue Officer

Lyne joined Miovision in 2021 and leads the development and execution of our global sales, marketing and customer experience programs.

Lyne’s career spans more than 26 years and encompasses both start-ups and multinational companies, including Bell Canada, Corning and Aspentech. She has led sales management, service delivery, and strategy focusing on markets both in Canada and worldwide.

Lyne earned a law degree from the Universite de Montreal with a focus on corporate law.

Joe Custer, Chief Financial Officer - Miovision

Joe Custer
Chief Financial Officer

Joe leads the Finance and Corporate Strategy functions at Miovision, helping the company define where we’re going strategically – and how we’ll get there financially.

Joe started at Miovision in April 2021, leading our Corporate Strategy team and guiding the acquisitions of Rapid Flow and MicroTraffic. He expanded his responsibilities to include CFO in March 2023.

Before joining Miovision, Joe held a number of senior finance positions with public and private equity backed companies, including several roles in the intelligent transportation system industry. Joe holds an Accounting degree from Indiana University’s Kelley School of Business and is a Certified Public Accountant.

Jon Newhard - Miovision

Jon Newhard
Chair, Miovision Board of Directors

Jon joined Miovision’s Board of Directors in 2021 as its Chair. In this role, he leverages his considerable industry knowledge to help Miovision identify opportunities for growth.

Jon led traffic control firm Trafficware from 2013 until 2018, growing the company and leading to its US $238 million acquisition by Cubic Corporation. He then ran Cubic’s global ITS business which included Trafficware, GRIDSMART and the former Serco business in Stockton-on-Tees, UK. Previous to Trafficware, Jon had senior leadership roles in a number of high-growth software companies. Currently, he is also CEO of Clinc, Inc. which uses conversational AI and natural language processing to power exceptional customer experiences.

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