Know the Ground-Truth with Video-Based Data Collection
Big data is a part of the traffic data collection landscape, but bigger doesn’t always mean better. In light of changing traffic patterns during the pandemic, some U.S. states have halted traditional data collection programs for the time being and are instead pushing for the adoption of big data powered software platforms. Big data platforms, however, require specific usage guidelines when it comes to supplementing traffic count programs (see, Virginia’s Report), because big data isn’t an appropriate tool for all use-cases.