How Bellingham Increased Bike Ridership by 33%
A real-world case study on evaluating protected bike lanes, identifying safety conflicts, and making iterative infrastructure improvements with continuous data.
Download the Case StudyThe Challenge: High-Stress Conditions for Cyclists
An engineering evaluation revealed that traffic conditions along a major Bellingham corridor created high stress and safety risks for bicyclists—particularly less experienced riders—despite significant bicycle traffic. These conditions exposed a critical gap in the city’s active transportation network and underscored the need for a safer, data-informed bike lane design.
Key Pain Points:
- High-stress conditions for cyclists along a major downtown corridor
- No dedicated bike infrastructure despite 400+ cyclists per day using Holly Street
- Limited visibility into near-miss conflicts and turning behaviors
- Community concerns about safety, visibility, and congestion
The Approach: Using Data to Identify Risk and Measure Impact
To address these challenges, the City of Bellingham deployed Miovision Scout Plus® and Continuous Safety Monitoring (CSM) to better understand how vehicles, cyclists, and pedestrians interacted along the corridor.
By leveraging turning movement counts (TMCs), near-miss analysis, and conflict video clips, the city was able to proactively identify high-risk locations—especially where right-turning vehicles interacted with cyclists—and evaluate the effectiveness of the new bike lane design.
Miovision’s Turning Movement Counts captured 24-hour, multimodal traffic data at key intersections, providing detailed insights into travel patterns and volume trends before and after implementation.
The Results: Measurable Improvements From the Phase 1 Pilot
The first phase of the Holly Street pilot delivered clear, data-backed outcomes:
- 33% increase in bicycle ridership along the corridor
- 87% bike lane utilization rate, indicating strong cyclist adoption
- Enhanced pedestrian safety following corridor improvements
- Identification of right-hook conflict hot spots using near-miss analysis
- Data-informed design adjustments to improve cyclist visibility and safety
These insights allowed the city to move beyond assumptions and make targeted, evidence-based improvements to the corridor.
Who Should Read This Case Study
- Transportation & Traffic Engineers
- City Planners & Public Works Teams
- Vision Zero & Active Transportation Leaders
- Municipal Decision-Makers evaluating bike lane pilots
See how data-driven insights can improve bike lane safety in your city. Fill out the form to download the full case study now!

